Tag: L’Ouverture

Mastering the Storyteller’s Body of Knowledge

We must align our dream and vision for our craft with the body of knowledge relevant to the creative-business environment of the new paradigm of publishing.

As digital storytellers, we need to see the big picture of the creative/disruptive business environment in which we operate, and the process we must follow to be successful in this environment. We must align our dream and vision for our craft with the body of knowledge relevant to the creative-business environment of the new paradigm of publishing. We need to know far more than how to tell a compelling story. Actually, being able to tell a compelling story or write a great narrative is basic. It’s a given. We need to evolve our ability to discern and critique the ideological apparatus of the marketplace so we’re not intimidated or swallowed up by it. We need to know what publishers know – how to sell books. We need to be a little tech savvy: We need to know about and completely (but not uncritically) embrace the technology that powers the internet – that channel through which we distribute our ideas, messages and intellectual products, and receive the audience engagement and purchases by which we can achieve and measure our success. (more…)